The Alzheimer's Association has done a fantastic job of getting the disease to the forefront of people's minds. People know about Alzheimer's. They know the symptoms. They know the devastation. But, they don't know what the Alzheimers' Association is doing about it or how to help. We had to boil down this giant organization that is doing a bunch of great work to a simple idea that people can wrap their heads around and get excited about.
The first survivor of Alzheimer's disease is out there right now, we just have to find them.
Art Director: David Vaca / Group Creative Director: Gary Doyle
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