Maine is full of vacation, to an almost annoying degree.

Copywriters: Tom Katers, Chelsea Berger /  Art Director: Carolyn Reilley

 


Digital

Posters will direct viewers to the Maine tourism website to show what's behind the tarp.

 

Once there, they'll be prompted to  play a browser enabled augmented reality game where the player is asked to contain the vacation.

 

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OOH

Pine-scented luggage tags that will be randomly attached to bags as they're placed on the pick-up carousel.