Maine is full of vacation, to an almost annoying degree.

Copywriters: Tom Katers, Chelsea Berger /  Art Director: Carolyn Reilley



Posters will direct viewers to the Maine tourism website to show what's behind the tarp.


Once there, they'll be prompted to  play a browser enabled augmented reality game where the player is asked to contain the vacation.




Pine-scented luggage tags that will be randomly attached to bags as they're placed on the pick-up carousel.