Maine is full of vacation, to an almost annoying degree.
Copywriters: Tom Katers, Chelsea Berger / Art Director: Carolyn Reilley
Digital
Posters will direct viewers to the Maine tourism website to show what's behind the tarp.
Once there, they'll be prompted to play a browser enabled augmented reality game where the player is asked to contain the vacation.
OOH
Pine-scented luggage tags that will be randomly attached to bags as they're placed on the pick-up carousel.
